You know that a brand is particularly successful when its name becomes a byword for the respective service or product it represents. This is exactly the case with Google as users worldwide equate it with an online search engine, although the Internet offers quite a few alternatives. Over the years, the directions in which the company’s activities are spread have expanded so much that a complete reorganization was necessary in order to adequately manage the search engine, the Chrome Internet browser, the Android operating system, Gmail, YouTube, and all the other services under the umbrella of Google Inc.
As a result, Alphabet Inc. was established in 2015, which is nowadays’ parent company of Google and its former subsidiaries. In terms of revenues, Alphabet is the third largest technology company and is also part of the Big Five, which includes the top info tech giants in the US.
How Google Stocks Trading Works for Traders and Brokers
No matter how limited a brokerage’s portfolio is, it almost invariably includes Alphabet’s stocks. Global trading brokers recognize the high level of interest users show and provide conditions to meet the needs of both novice traders and experienced old hands in the field. The first usually look for commission-free accounts in order to avoid additional calculations that further complicate the trading process. From a financial point of view, it is not a problem for brokers to offer such an option simply because they incorporate all costs in the spread.
Traders who have already mastered the subtleties of the trading process and prefer executing frequent large-scale deals, need to cut the fees they pay in order to enjoy a considerable profit, especially in the long run. For them, trading brokers have created accounts with ultra-tight spreads and commissions on every trade, usually between $2 and $7 per round.
Fundamentals of Google Stock
Do not be surprised if you find two different ticker symbols for Google stocks within the list of trading instruments of a certain online brokerage. They are the result of the penultimate stock split of 2014 when the company decided to issue a class C share for each class A share owned by the shareholders until then. To decide which one to trade (if both are available) you need to understand what differentiates one stock from the other.
- GOOGL – class A shares known also as common shares. What is characteristic about them is that they give voting rights in addition to the default ownership stake.
- GOOG – class C shares. Stockholders receive an ownership stake but are not eligible for voting.
Despite the core difference between the two types of Google stocks, they usually trade around the same price. In this case, the importance of having a say in the capacity of a shareholder will be decisive when determining which stock to invest in.
Top Google Stock Brokers
There are quite a few issues to appraise when choosing a stock broker. They include but are not limited to the regulation the brand falls under, pricing and trading terms, longevity on the market and related reputation, etc. Sometimes, it is not about whether the brokerage is good at its job but whether it fits the way you prefer trading. You are welcome to go through our short reviews of ten of the best Google stock trading brokers and select the most suitable option.
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1. AvaTrade
Min Deposit
$100 (credit cards)
Fees
Overnight interest (daily):
- Sell: -0.0144%
- Buy: -0.0189%
Commissions
None
Spread
0.13
Leverage EU
5:1
Leverage non-EU
10:1
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 71% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
AvaTrade is a reliable heavily regulated online trading broker established in 2006. We can safely say that this is a truly global brand since its client base has surpassed 300,000 traders residing in multiple jurisdictions across the globe. AvaTrade is authorized to operate in the following regions: Ireland, the European Union, Australia, the Middle East, South Africa, British Virgin Islands (intl.). What is more, its website is available in nearly 30 languages, which once again emphasizes AvaTrade’s global approach.
AvaTrade has compiled a financial instruments section that comprises shares, stock indices, commodities, and Forex pairs. Stock traders who set up accounts with the brokerage will face a selection of 600+ stocks including Google that comes with a typical spread of 0.13% and 5:1 retail leverage. At the disposal of users, there are three trading platforms – WebTrader, MetaTrader 4, and MetaTrader 5. Keep in mind, however, you can operate with a great part of the stocks via MT5 only.
Another very strong and noteworthy feature of AvaTrade is the extensive educational content it provides to traders with no access restrictions. The respective section of the broker’s website is bursting at the seams with tutorial videos, different guides, and professional articles in the specialized trading blog.
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2. easyMarkets
Min Deposit
$25
Fees
Variable rolling/renewal fees
Commissions
$0
Spread
- Fixed from 12.0
- Variable from 0.46 (MT5)
Leverage EU
5:1
Leverage non-EU
20:1
CFDs and Options are complex instruments and come with a high risk of losing money rapidly due to leverage. 61% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs and Options work and whether you can afford to take the high risk of losing your money.
Given its experience of over 20 years in the trading field, easyMarkets ranks among the most proficient stock traders nowadays. Over the past decade, the brand has won several reputable awards, some of which are Most Transparent Broker, Best Trading Platform, Most Innovative Broker, etc. Over the years, easyMarkets has constantly been enlarging its portfolio and today allows its registered users to operate with shares, cryptocurrencies, metals, commodities, stock indices, and Forex.
Traders who decide to join easyMarkets will have the chance to take advantage of quite a few beneficial features. For example, Freeze Rate is a unique tool that gives you the opportunity to freeze the price you see for a few seconds and thus have some extra time to execute a certain deal. Another tool is dealCancellation and as the name suggests, it allows traders to abolish a losing deal. The functionality must be expressly activated for 1, 3, or 6 hours.
As regards stocks, easyMarkets offers two types of spreads as their availability depends on the particular trading platform you have chosen. Traders who use the broker’s proprietary platform and mobile applications as well as TradingView and MetaTrader 4, will face fixed spreads that do not change notwithstanding market volatility. Tight variable spreads are at the disposal of MetaTrader 5 users.
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3. Pepperstone
Min Deposit
$200 (recommended)
Fees
Daily swap charge: 2.5% for CFDs
Commissions
$0.02 per share
Spread
0 + market spread
Leverage EU
5:1
Leverage non-EU
20:1
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 75.9% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.
Founded more than a decade ago, today Pepperstone is one of the most sought-after brokerage brands. It offers a considerable quantity of trading instruments across share CFDs, Forex, commodities, cryptocurrencies and others. Traders who set up accounts with Pepperstone will benefit from competitive pricing, fast order execution, and no dealing desk intervention. There is no minimum deposit requirement, however, Pepperstone recommends funding your account with no less than $200.
The share CFDs section of this trading broker helps you gain exposure to hundreds of companies from the US, UK, Germany, Hong Kong, and Australia. Only the American ones are over 600 with the relevant commission being $0.02 per share. For the convenience of users, the available US shares are divided into two categories, NASDAQ and NYSE, each of them having subsections for the different industry sectors.
As a Pepperstone user, you will be able to trade regardless of device and location since the broker provides a diverse selection of desktop and mobile trading platforms such as TradingView, MetaTrader4, MetaTrader5, and cTrader. Furthermore, the broker gives access to Capitalise.ai, a relatively new platform that enables automated trading on the basis of a predefined trading strategy.
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4. FBS
Min Deposit
Between $1 and $1,000
Fees
- Swap long: -2.58%
- Swap short: -2.42%
Commissions
0.7% of order value
Spread
From 10.0
Leverage EU
5:1
Leverage non-EU
10:1
ᏟᖴᎠs are complex instruments and come with a high risk of losing money rapidly due to leverage. 76.5% of retail investor accounts lose money when trading ᏟᖴᎠs with this provider. You should consider whether you understand how ᏟᖴᎠs work and whether you can afford to take the high risk of losing your money.
FBS is an international trading brand that unites several independent companies under its umbrella. Its 24/5 customer support speaking 15+ languages responds to traders’ requests with an impressive speed which is the core reason why the number of registered users already exceeds 17,000,000. Therefore, it is no wonder that in July 2022, it was announced that FBS had won the award for ‘Best Customer Service Broker Global’ by the World Business Outlook magazine.
Founded in 2009, FBS has gained enough experience and provides its clients with the opportunity to trade the most sought-after financial instruments such as stocks, indices, Forex, and cryptos as well as metals, energies, and Forex exotics. The interface of the shares section may slightly differ depending on the location from where you are accessing the brokerage but essentially contains the same, markedly detailed information about each stock. As regards Google, the minimum spread is 10.0 while the average value is currently 18.0.
In terms of account type variety, FBS excels most of its competitors. There are three main proposals – Standard, Cent, and Crypto, with the first two having their demo versions. This is particularly advantageous for beginner traders who need some time first to cotton on to the specifics of online trading.
5. CMC Markets
Min Deposit
$0
Fees
Holding costs:
- Buy: -4.5200%
- Sell: 1.8800%
Commissions
$0.02 per share
Spread
Holding costs:
- Class A - 6.0
- Class C - 15.0
Leverage EU
5:1
Leverage non-EU
5:1
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 78% of retail investor accounts lose money when spread betting and/or trading CFDs with this provider. You should consider whether you understand how spread bets and CFDs work and whether you can afford to take the high risk of losing your money.
CMC Markets is a trustworthy brokerage company that is highly valued for its diverse portfolio and extensive educational content. The broker has taken care to provide both seasoned traders and newbies in the field with a complete package of services and risk-management tools that slightly vary between the different account types. Both spread betting (in the UK and Ireland only) and CFD trading are available across shares, share baskets, and plenty of other assets.
The global footprint of CMC Markets is evident from the set of licenses currently held by the brokerage. The FCA, ASIC, MAS, and IIROC regulate the broker’s operations in the UK, Australia, Singapore, and Canada, respectively. These four institutions are considered tier-1 industry regulators. Other bodies monitoring CMC markets are BaFin in Germany and FMA in New Zealand.
The broker’s award-winning trading platform enables operation with more than 8,000 shares with a leverage of 5:1. As regards Google, both class A and class C shares are available with current spreads of 6.0 and 15.0, respectively. CMC Markets gives a brief description of each share class while drop-down menus accommodate important data about trading details, margin rates, and trading hours. The risk on every trade can be properly managed by using stop-loss and take-profit orders which however are susceptible to market slippage, so act with caution.
6. HYCM
Min Deposit
$100
Fees
- Long swap: -3%
- Short swap: -3%
Commissions
From $0
Spread
439
Leverage EU
5:1
Leverage non-EU
20:1
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 72% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
Providing trading services since 1998, HYCM is an experienced trading broker that enjoys a high level of trust from thousands of stock traders from 140+ countries in Europe, Asia, and Australia. The brokerage holds licenses issued by the Financial Conduct Authority (FCA), the Cyprus Securities and Exchange Commission (CySEC), the Cayman Islands Monetary Authority (CIMA), and the Dubai Financial Services Authority (DFSA).
The range of markets covered by HYCM is stocks, Forex, indices, cryptocurrencies, and commodities. We noticed that the exact availability is not uniform in all eligible countries, so we advise you to go through the broker’s portfolio before setting up an account with HYCM. However, there is no need to do this if your plan is to trade Alphabet stocks since they are present in all eligible jurisdictions. The only difference is that EU and UK traders can only use the MetaTrader 4 platform while those from regions under CIMA or DFSA regulation may also opt in for MetaTrader 5.
Traders can open one of the three account types provided by HYCM – Fixed, Classic, and Raw Spread depending on what their trading manner is. The Fixed Spreads account comes with relatively higher spreads compared to the other two options and zero commission. Keep in mind it lacks EA availability. Similar are the conditions of Standard accounts except for the fact that spreads are variable. The advantage of Raw accounts is the ultra-tight spread levels they come with in case you are ready to pay a $4 per round commission.
7. Trading 212
Min Deposit
$10
Fees
Swap rates as per formula
Commissions
None
Spread
- GOOG - 9.88 (avg.)
- GOOGL - 8.35 (avg.)
Leverage EU
5:1
Leverage non-EU
5:1
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 83% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
If you are in search of an easy-to-use trading platform with an intuitively designed interface, Trading 212 looks like a very good choice. Among the factors that make the broker a suitable option for novice retail traders, we can point out the low minimum deposit of $10, the zero commission, and the availability of negative balance protection. The only thing in this regard that is rather puzzling is that the learning section contains youtube videos only.
Trading 212 enables its users CFDs trading on over 1,500 shares, which are just one of the available asset classes. Unlike many of its competitors, Trading 212 has not distributed the stocks in subsections according to region coverage or industry sector. Instead, you can apply a filter, Exchange or Currency, or use the search field in order to find the respective trading instrument. In case you decide to hold a position overnight, you will have to pay or receive an interest swap rate that is calculated according to the following formula:
Quantity x Swap Rate (instrument/position) * Number of Nights
The popularity of this trading broker is largely due to its mobile application developed for both Android and iOS devices. Only in Google Play, the app has more than 10 million downloads which is a serious indicator of its quality.
8. IG
Min Deposit
From $250
Fees
Overnight funding admin fees: 2.5 - 3%
Commissions
2 cents/share, $15 min
Spread
0.10% ($0.04)
Leverage EU
5:1
Leverage non-EU
5:1
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 79% of retail investor accounts lose money when trading spread bets and CFDs with this provider. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money. Options and turbo warrants are complex financial instruments and your capital is at risk. Losses may be extremely rapid.
IG is one of those trading brokers that are perfectly suitable for both professional traders and such that are just entering the online trading environment. Market presence of nearly half a decade is in itself enough to convince anyone that this stock broker offers fair and competitive trading conditions to its registered users. Provided that service availability may depend on location, IG’s platform allows for spread betting, CFD trading, and share dealing.
The team behind IG has made sure that traders can operate with the brokerage regardless of device and location. Mobile trading is possible thanks to a proprietary downloadable application that copies the functionalities of the web-based platform, which means you can open and close positions as well as use the available research and monitoring tools while on the go. A mobile version of the MetaTrader 4 platform is also available that adds to the convenience of CFD account holders. In terms of desktop trading, traders can choose between ProRealTime and L2 Dealer in addition to MT4.
More than 13,000 international shares are present in IG’s portfolio with pricing information being presented in a clear and understandable manner. As regards US shares, the commission is 2 cents per share with the minimum charge being $15. The brokerage has published two extensive articles explaining the differences between spread betting and share dealing on one hand and CFDs and share dealing on the other.
9. XTB
Min Deposit
$0
Fees
No swap rates
Commissions
From $0
Spread
Direct pricing
Leverage EU
5:1
Leverage non-EU
10:1
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 83% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
XTB is a leading European brokerage company providing a strongly regulated and user-friendly trading environment for users from nearly every part of the world. This Google stock trading broker operates in the EU under the supervision of the Cyprus Securities and Exchange Commission (CySEC) while within the UK, it is licensed by the Financial Conduct Authority (FCA). The other active licenses of XTB are issued by IFSC and the local authorities in Poland and Spain.
XTB has chosen the approach to work only with a proprietary trading platform without relying on third-party options such as MetaTrader 4 or MetaTrader 5. The innovative proposal of the broker is called xStation 5 and comes with advanced charting tools and a customizable interface. The platform boasts one of the highest order execution speeds in the market and an exceptionally abundant selection of trading tools such as performance statistics, sentiment analysis, and others. On-the-go trading is enabled via the xStation mobile app.
Currently, the portfolio of XTB accommodates more than 1,850 global stock CFDs including GOOG and GOOGL. No commission is charged and the minimum order size is $50. Of course, before you start trading you need to fund your account. The supported payment methods include bank transfers, credit cards, and eWallets. The latter is the only option that comes with a transaction fee – 2% of the deposited amount.
10. Global Prime
Min Deposit
$1 - $200
Fees
- Swap long: -3.76%
- Swap short: -3.82%
Commissions
From $0
Spread
Variable
Leverage EU
5:1
Leverage non-EU
20:1
Trading derivatives is high risk. Losses can exceed your initial investment. You should only trade with money you can afford to lose. Any Information or advice contained on this website is general in nature and has been prepared without taking into account your objectives, financial situation or needs. Past performance of any product described on this website is not a reliable indication of future performance.
Headquartered in Sidney, Australia, Global Prime is an online trading broker that ranks very high in end-user reviews from traders residing in multiple parts of the world. A reference with the Trustpilot platform shows that 90% of the users who have rated the brokerage, express positive feedback about its services and customer support.
Global Prime’s operations are licensed and monitored by three regulatory bodies that are enough to ensure quite a large territory coverage. The broker holds licenses issued by the Australian Securities & Investments Commission (ASIC), the Vanuatu Financial Services Commission (VFSC), and the Financial Services Authority of Seychelles (FSA). Traders from the UK and the US are not allowed to open accounts with Global Prime since it lacks authorization by the FCA and CFTC, respectively. Although the website is accessible from those regions, its login tab stays inactive.
Unlike the financial information about Forex (majors, minors, and exotics), indices, and commodities that is readily available for users to check, the one related to stocks is reachable only after setting up your account. What we learned after a live chat session with a customer support representative is that swap rates are constant with values -3.76% (long) and -3.82(short).
Related Topics
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Google Stocks FAQ
1. What type of order can I conduct when trading Google stocks?
The two most commonly used order types are “market” and “limit”. Market orders require buying the respective stock as soon as possible so there might be a slight price difference the moment the trade is performed in practice. If you insist on buying at a specific price, you should choose a limit order. Keep in mind that if the stock does not become available at that particular price, the order will not go through.
2. What are class B shares of Alphabet?
Alphabet’s Class B shares are never traded on stock exchanges. They confer 10 votes per share and are held by the company’s founders and directors of the highest rank.
3. Are Google stocks affordable for retail traders?
Until very recently, the answer to this question would have been negative, but after the 20-to-1 stock split that happened in July 2022, this is no longer so. The approximate reduction was from $2,200 to about $110, which is sure to activate many traders who until now thought that GOOG and GOOGL are not within their financial means.
4. Does Alphabet pay dividends?
Although many technology companies pay dividends and this is one of the reasons for stock trading in general, Alphabet has never done so and has no such plans for the future. The management prefers to invest its profits in funding new projects and thus expand its operations.
5. Who are the biggest shareholders of Google?
Larry Page, Sergey Brin, and Sundar Pichai are the Top 3 individual shareholders while the biggest institutional shareholders are Vanguard Group Inc., BlackRock, Inc., and T. Rowe Price Associates, Inc. This ratio remained unchanged after the 2022 stock split as it only affected the stock price.
Introduction
As an expert and enthusiast, I have access to a vast amount of information and can provide insights on various topics. In this response, I will provide information related to the concepts mentioned in the article you provided.
Google's Expansion and Alphabet Inc.
Google is a highly successful brand that is synonymous with online search engines. It has expanded its activities over the years to include various services such as the Chrome Internet browser, the Android operating system, Gmail, YouTube, and more. To manage these diverse activities, a reorganization was necessary, leading to the establishment of Alphabet Inc. in 2015. Alphabet Inc. is now the parent company of Google and its former subsidiaries [[1]].
Alphabet Inc. and Revenues
Alphabet Inc. is currently the third-largest technology company in terms of revenues. It is also part of the "Big Five," which includes the top information technology giants in the United States [[1]].
Google Stocks and Trading
Google stocks, represented by the ticker symbols GOOGL (class A shares) and GOOG (class C shares), are widely traded by traders and brokers. Class A shares, also known as common shares, provide voting rights in addition to ownership stakes. Class C shares, on the other hand, provide ownership stakes but do not offer voting rights [[2]].
Trading brokers typically offer Google stocks due to the high level of interest from users. Novice traders often look for commission-free accounts to simplify the trading process, while experienced traders prefer accounts with ultra-tight spreads and low commissions to maximize profits [[2]].
Top Google Stock Brokers
Several reputable stock brokers offer Google stocks for trading. Here are short reviews of some of the top Google stock trading brokers:
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AvaTrade: AvaTrade is a reliable and heavily regulated online trading broker. It offers a wide range of financial instruments, including shares, stock indices, commodities, and Forex pairs. AvaTrade provides access to over 600 stocks, including Google, with a typical spread of 0.13% and retail leverage of 5:1 [[3]].
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easyMarkets: With over 20 years of experience, easyMarkets is known for its transparency and innovative trading platform. It offers fixed and tight variable spreads for Google stocks, depending on the chosen trading platform [[4]].
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Pepperstone: Pepperstone is a sought-after brokerage brand known for competitive pricing and fast order execution. It provides access to over 600 American stocks, including Google, with a commission of $0.02 per share [[5]].
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FBS: FBS is an international trading brand with a strong focus on customer service. It offers a wide range of financial instruments, including stocks, indices, Forex, and cryptos. FBS provides access to Google stocks with a minimum spread of 10.0 [[6]].
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CMC Markets: CMC Markets is a trustworthy brokerage company with a diverse portfolio and extensive educational content. It offers over 8,000 shares, including Google, with competitive pricing and various trading platforms [[7]].
Please note that this is not an exhaustive list, and there are other reputable brokers available for trading Google stocks.
Conclusion
Google's success as a brand is evident from its widespread recognition as an online search engine. With the establishment of Alphabet Inc., Google's activities have expanded, and it has become one of the largest technology companies in terms of revenues. Google stocks are widely traded, and there are several reputable brokers that offer access to these stocks for trading.
I hope this information helps you understand the concepts mentioned in the article. If you have any further questions, feel free to ask!
